BRAND
How Lokoon looks and sounds.
Everything you need to represent Lokoon well — logos, colors, type and voice. Colors and logos on this page always reflect the live site.
01 · The idea
Lokoon
Lokoon is the front door to an ecosystem of discovery. Cover the logo, and it should still look like Lokoon: warm canvas, deep ink, tight sans statements with serif-italic accents, and quiet, purposeful motion.
Tagline: “Find your somewhere.”
02 · Logo
- Keep clear space equal to the height of the loop on every side.
- Use the light logo on dark backgrounds.
- Never stretch, recolor, rotate or add effects.
- Minimum width: 96px on screen.
03 · Color
From the active theme — Lokoon Core. Click a color to copy its hex code.
04 · Typography
Travel, connected.
Inter
Headlines (600, tight −4.5% tracking) and body
somewhere.
Fraunces Italic
Accent words — the serif voice
A NEW WAY TO WANDER
JetBrains Mono
Eyebrows, numerals, metadata
05 · Voice
01
Confident
short sentences, concrete images, no hype.
02
Human
real names, real places, plain language.
03
Honest
say what a thing does and who it respects.
04
Warm
curious about places, generous with detail.
Do
- ✓ Write “Lokoon” with a capital L and nothing else capitalised.
- ✓ Name products in full: Lokoon Travel, Lokoon Events.
- ✓ Use the tagline exactly: “Find your somewhere.”
Don’t
- ✕ Don’t write LOKOON, LoKoon or Lokoon’s app.
- ✕ Don’t invent product names or features.
- ✕ Don’t pair the logo with other marks without permission.
Questions about using the brand? Write to [email protected].